2018 winners
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McCANN WORLDGROUP
Public Interest – Health & Safety
"The Fall "
Entrant W/McCann
Award Silver
Advertiser Hospital de Amor
Country BRAZIL
Corporate Image
"Seniors for seniors"
Entrant McCann Prague
Award Silver
Advertiser Vodafone Czech Republic
Country CZECH REPUBLIC
Consumer Direct
"Price On Our Lives "
Entrant McCann NY
Award Silver
Advertiser March For Our Lives
Country UNITED STATES
Native Advertising
"Universal Love"
Entrant McCann NY
Award Silver
Advertiser MGM Resorts
Country UNITED STATES
Virtual Reality
"The Astronaut Reality Helmet"
Entrant McCann NY
Award Silver
Advertiser National Geographic
Country UNITED STATES
Food
"Fish Fingers"
Entrant McCann Manchester
Award Bronze
Advertiser Aldi UK
Country UNITED KINGDOM
Communication & Public Services
"Now or Never"
Entrant FP7/CAI
Award Bronze
Advertiser Orange
Country EGYPT
Recreation & Leisure
"Xbox Design Lab Originals: The Fanchise Model"
Entrant McCann London
Award Bronze
Advertiser Microsoft
Country UNITED KINGDOM
Corporate Image
"Shapes"
Entrant Mercado McCann
Award Bronze
Advertiser Shutterstock
Country ARGENTINA
Corporate Image
"Operation Santa"
Entrant MRM//McCann
Award Bronze
Advertiser United States Postal Service
Country UNITED STATES
Consumer Direct
"Share a Coke 1,000 Name Celebration"
Entrant Fitzco//McCann
Award Bronze
Advertiser Coca-Cola
Country UNITED STATES
Media Innovation - Traditional Media
"The Neverending URL"
Entrant McCANN Worldgroup Deutschland
Award Bronze
Advertiser Stanley Black & Decker
Country GERMANY
Music Videos
"Roman: An Ode to Arab Feminism"
Entrant FP7/MENA
Award Bronze
Advertiser Mashrou' Leila
Country UNITED ARAB EMIRATES
Events
"Eclipsing the Eclipse"
Entrant Weber Shandwick
Award Bronze
Advertiser Royal Caribbean International
Country UNITED STATES
Events
"#Unwanted"
Entrant McCann Beograd / McCann Podgorica
Award Bronze
Advertiser NGO Womans Right Center
Country SERBIA
World Cup Advertising
"Now or Never"
Entrant FP7/CAI
Award Bronze
Advertiser Orange
Country EGYPT
Humour in Advertising
"Now or Never"
Entrant FP7/CAI
Award Bronze
Advertiser Orange
Country EGYPT